So far in this series, I have touched on Posture and Perspectives in Post-Christendom. At the close of the “Perspectives” post, I argued, “I believe there has been a considerable shift over the past decade (or two) toward paganism where the majority of non-Christians today are ignorant, indifferent, and militant.” In this post, I want to elaborate on the two paradigms for engaging non-Christians in Post-Christendom.
The Attractional Paradigm
During the times of Christendom and its decline, the attractional paradigm enjoyed much success. It was a time when the majority of non-Christians in culture found Christianity relevant and were quite conversant from a cultural standpoint. Christianity was looked upon favorably by the many, and churches seemed to engage the “unchurched Harry and Mary“. The attractional paradigm saw the rise of the seeker-sensitive movement, where a large focus of the church’s mission was to get non-Christians to “come and see” through the church event what Christianity was about. Missiologists call this a “centripetal” movement where the draw is toward the center, namely the Sunday morning event/experience.
The attractional paradigm found ways to reach the non-Christians through a focus on relevance and pragmatism. The event focused on “the experience” wherein the message would have relevance to the most pressing issues of the day (sex, happiness, relationships, overcoming fear, etc.). Outside the event, the attractional model produced goods and services that the non-Christian consumer would find practical and beneficial. Relevance and pragmatism became a winning combination for burgeoning megachurches who could exceed consumer expectations on what they could offer them and the experience they could find.