This past week, I have sought to share some of the things I’ve learned over the past year that has made Twitter a resourceful tool for various purposes, including networking and ministry. What I want to do in conclusion is prove through those posts that Twitter is the new traffic generator.
Prior to the popularity of Twitter, one a few options with the hope of a blogpost going viral. Trackbacks (or pingbacks), RSS subscription, post aggregation, and social bookmarking (digg and delicious in particular) were the primary catalysts for traffic growth. While these are still playing a role in blogging, one cannot help but see the explosive impact a well networked tweet can go to launch a blogpost far beyond the normal boundaries of typical blog influence. Allow me to use this week’s posts as examples.
“Don’t Waste Your Tweets” Case Study:
2. Within three minutes, I began getting retweets (RT’s) from those in my Twitter network. Here are the first responses from Tweetdeck. By the end of the first hour, I had 17 RT’s–more than any other time prior to this tweet. What each of those RT’s represents is a person with a network of their own saying to them, “Hey, ought to read this! This tweet has value.”
3. Six hours in, I had 30 RT’s, and it already started get viral, going from my network to 2nd-tier network and onto 3rd-tier networks. For example, Bob Kauflin was a first-tier RT, and from his network, 12 additional people RT’d his RT. After three levels of networks, I lost track, but eventually Twitter Tips–a leading secular Twitter aggregator–picked up on my blogpost and encouraged its network of 80,000+ followers to read and RT as well.
4. From the two shortened URL’s (here and here), you will see that one tweet ended up with 90 RT’s. In the blogosphere, that is like having 90 blogs recommending your blogpost in trackback fashion (outside the Puritan Reading Challenge, that has never happened to me). The six hour referral chart, then looked like this:
As you can see, almost all the traffic was generated from Twitter and Facebook (see my integration post for the connection). For the entire week, Twitter and Facebook have comprised 80% of all my referrals, and here’s the traffic generation spike as a result:
Through the use of networking via Twitter, I saw blog traffic nearly triple–many of the readers coming from sources who have never visited my blog before. I could show you almost identical cases with my two other posts–Twitter for the Local Church and Integrating Twitter with Facebook and Blog–to verify that this is not an anomaly. Those who write persuasively on their blog and network effectively through their Twitter can and should expect to see traffic generation on their websites. Twitter is growing exponentially faster than blogging and replacing the community aspect that blogging once held solid ground. If people want a conversation, they go to Twitter; if people want substantive interaction, they will go to the blog. Knowing the purposes of each, integrating them well, and building an internet presence through leveraging these platforms will work to generate maximum impact and perpetuating influence.